Create and manage all e-newsletters and emails for This Old House Insiders club. Using the CMS to create the weekly and monthly e-newsletters as well as all promotional emails. Create landing pages for clients that are consistent with the look and feel of the entire This Old House brand. Create logos and art for upcoming exclusive Insider events.
Responsibilities also include: photo research for all items appearing in newsletters and promotional emails including creating art/graphics for items that do not have photos.
Creative direction and management of the monthly This Old House Tablet app. This included redesigning the magazine's print edition for the tablet app, including functionality.